Milena Prinzi, Blogger & Wellness Expert
Milena Prinzi is the Founder and Editor of Food vs Evil, a lifestyle website that highlights beauty and wellness for women. The best (and unique) part of the platform? It is bilingual, just like this New York based, Colombian beauty. After we discovered her instagram, we KNEW we had to reach out. The three of us sat in a coffee shop and talked over green tea until we were kicked out for closing time. Here is what we learned about this do-it-all mommy of two!
1. Per usual, our first question for you is: what did you want to be when you grew up?
I wanted to be a dancer. I used to do a lot of performances when I was a little girl back in Colombia. And then I broke my leg twice and knew that was it. Instead, I went to my second love which is writing and journalism and that is what I did!
2. So now you have Food vs Evil. Is this your full-time gig?
Its not. I still do editorial full-time. Just today I got a new contract for a position! Its an agency in London and they want me to do a Spanish version. I did take a couple months off before to produce a film. I am a film junkie! I double majored Journalism and Film in Colombia. So after that I've been working on the blog and freelancing for different outlets. It has been fun.
3. How did you come up with the name Food vs. Evil?
At the time, I was working for Weight Watchers, and healthy living has always been my passion. Being surrounded by all of that, I learned that there are all these companies messing with what we eat. We are what we eat. I started it as a food policy blog and it was okay, but then I realized the whole world would be my enemy. These corporations and big brands are powerful and I thought there was no where to go here. So I decided to relaunch and do more of a wellness and beauty site with all natural or home-made alternatives.
4. Can you tell us why being a bilingual platform is so important to you? Is this how you differentiate yourself from other beauty and wellness blogger?
Yes, it's half and half. There are no translations. They are unique posts for each language. I started noticing that people that were following my blog were from Mexico mostly, but also Peru and Venezuela. I thought they would definitely love to have content that is more exclusive to them. I have to say its probably the highest traffic I have - Spanish content. Its more universal topics. I always say, the world is universal. The problems that you and I have that may look completely different, but are the same. We all really want to look good. The concerns for women are universal and that is the content.
As far as differentiating myself, it is difficult. If you really look at the other profiles, they all look like stuck images. It seems quite uniform and you cannot differentiate them. Mine, I wanted it to have more of a home-made touch and do it myself. It's a bit more difficult, since you have to post 3-4 times a day, but at least people can look at it and say, "Oh, I can totally do that." And I think YES, you can! And people love that. I don't have crazy filters or all the colors. It's just capturing the moment and making it relatable.
5. What advice would you give to those women who wish to do this and are struggling to been seen?
I will say don't wait until everything is perfect and lines up to start. Start now with whatever you have available and you will be surprised how many ideas come. It's all creative at the end of the day so just do it with what you have. That it the beauty about anything digital these days. It evolves. You are going to change and everything morphs into something. Jump in and do your thing. You'll take a lot of pride when someone comments or likes, because you won't get that everyday.
6. Lastly, we have to ask you a political question. As an immigrant, how do you feel about the recent election?
I have signed every single petition. I don't even have to fill in my name anywhere anymore, I just click. We had such a great chance at progress and this is going to be a step back. Media was brilliant during the election. The writing and the comedy shows were golden. Now that its a reality it isn't funny anymore. Its actually a nightmare. We shouldn't pay taxes and when the IRS comes back and say "sorry, our president doesn't pay taxes so either am I." We can just mimic his behavior.
Interviewed by Emily and Chary
Interpreted by Emily