Samantha Ortiz, Founder + Instructor at Triple Threat Bootcamp


Sometimes, all it takes a friendly "Hi" to engage in a meaningful conversation. That is what happened with Samantha when she DM'ed us to learn more about a partnership. She extended an invite to her bootcamp studio, and during our visit, we exchanged our stories and talked about how we can collaborate and bring our communities together. 

When she disclosed that she was the owner and the only instructor at the studio, we were both taken aback - wow, a true hustler! Read Samantha's Spotlight below on how she started her business, Triple Threat Bootcamp.

Samantha, did you always wanted to be in fitness when you grow up?

Yes and no. My family is very athletic and always had a passion for sports so I guess in a way you could say I grew up in the fitness industry. In order to succeed in your sport, it's important to develop a relationship with fitness. Growing up I was always very active. I played  softball and volleyball and from participating in these sports that allowed me to find my true passion- being a personal trainer. 

What inspired to open TTB and leave it family-owned and operated?

I come from a family of entrepreneurs so as a child my parents instilled that mindset in me. Even as a child I hoped that one day - like my parents, I would have a business I could call my own. So when I made the decision to become a personal trainer I knew that one day I would own my own studio. I've always been very driven and self motivated in that sense. I dreamt of my space becoming a second home for my clients. A place they could convene to work on becoming the best possible versions of themselves. The decision to leave it family owned and operated was also a no-brainer. I come from a very close-knit family. They're my biggest supporters and honestly there's no one I'd rather embark on this journey with.

You teach all classes by yourself. What is your best advice on juggling it all, especially if it’s your passion and career?

I think the most important thing is staying positive and never forgetting your "why". Knowing why you started and what you're working for/towards is a must.

In addition to that, self-care is the glue behind effectively juggling it all. Remembering that you can't work tirelessly for your career or passion and neglect yourself in the process. For me, self-care looks like eating clean, working out, going to the spa, spending time with family and friends, etc.

There are so many fitness studios, what sets your brand apart from the masses?

Honestly, I think what sets Triple Threat Bootcamp apart from all of the other fitness studios is my support system and my clients. They've really adapted to my vision and as a result Triple Threat Bootcamp has really become a second home for them. It doesn't matter your age, nationality, fitness level, etc. when you enter the studio we are a family. Myself, along with my business partners (mom, and sister) make it a point to remember names and faces of all of our clients along with other important details relevant to each particular client. It's small details like this that allow us to connect with our clientele on a deeper level. Triple Threat Bootcamp is family owned and operated and so we've used our business to expand that family and build a fitness community of our own. 

It’s easy to say “just do it” without factoring the various elements involved, so what is your advice for someone who is trying to make a change in their health habits? What was your hardest health habit to kick?

My advice to someone attempting to make a change in their health habits is to define what motivates them. Why is this change important? Why now? What is the goal? I think knowing the answers to these questions are imperative. Let's face it, habits can be hard to break. Sometimes you start and then you fall back into old patterns. It becomes easier when you're able to identify why you started. Once you have that information you can use it to motivate you which in turn will assist in consistency which is ultimately the key in successfully changing health habits. In my case, I'm not sure I've really had any health habits I needed to break. As I stated before, I've always been athletic so growing up I maintained a pretty fair diet. If there's one thing I've become more cautious of growing older it's my sweet tooth. Occasionally I'd like to indulge in a piece of cake or candy, etc.;however, as I've gotten more serious about my health I've cut these indulgences down even more. 

What’s next for you and Triple Threat Bootcamp?

Expansion. Expansion. And more expansion. The goal with Triple Threat Bootcamp has always been to assist others in becoming the best possible versions of themselves. We started in Brooklyn,NY (my birthplace), but hope to soon take Triple Threat Bootcamp and our vision to other states and communities as well. My plan is to reach as many people as I possibly can, my passion is helping create change in lives through fitness and I hope to continue to do that for many years to come. 


Introduction by Chary. Interviewed by Chary + Emily