Rebecca Minkoff, Fashion Designer and Advocate
Rebecca Minkoff was the first public figure to have an impact on my life. She influenced my career path, listened to my concerns at a Teen Vogue Fashion University event amongst a crowd of thousands, and shared some deep, personal advice that I needed to hear. Ever since that magical moment, I have been following Rebecca and the many moves she’s made to create a positive impact on the world, especially for women. Through her brand and voice, Rebecca leverages her designs and podcast to tell a story of women’s empowerment. It is my honor to now share that story with you all.
You’re known for both leading the tech space, but you also take the time to chat one on one with your customers, and often. Why do you think it’s so important to build and maintain these relationships in such a digital first world?
The interaction with my customer and technology has had a big impact on the brand. I feel that that’s why my customer has embraced the brand as much as she has. There is an accessibility factor that not many designers are willing to have. At Rebecca Minkoff, we engage in authentic, honest dialogue with our customers. I think they appreciate that it’s accessible and that I am listening to them. I have tried to instill that goal from the very beginning.
This next question isn’t a “juggle it all” question. It’s a “how do you mentally handle it all” question. You do so much for others, personally and professionally, but do you struggle to put yourself first? If so, how does it impact your mental health?
I don’t think the work/life balance is something you can magically achieve. I often say that balance is a term that was made up to make women feel inadequate for not achieving it. I think it’s about juggling and knowing what you’re comfortable with. And then knowing that once you figure that out, you don’t go beyond that. It’s about finding the ebbs and flows about how your life goes. Ultimately, balance is the goal, but not always realistic.
You’ve responded to political issues through your designs. For example, your “Girl Power” collection can be seen everywhere. Because so many brands jumped on this bandwagon to to stay relevant, how do you stand out here and stay consistent?
As a business owner and the leader of my team, it’s in what we do and how we lead that matters. About 90% of my company are women. I try my best to set an example and hope they feel empowered by seeing what we do.
We never want anyone to feel micromanaged — it’s about how you approach the job you have like an entrepreneur. It’s about being vocal, speaking your mind and taking initiative.
To learn more about Rebecca Minkoff, please read her bio here. Stay in the know by following her on social media @rebeccaminkoff. Her latest project: podcast. Superwomen with Rebecca Minkoff, subscribe today.
Interviewed by Emily