Gabby Edlin, Founder of Bloody Good Period


It is amazing who you learn about when you go through the dark-hole of the internet. That is how we discovered the Founder of Bloody Good Period, Gabby Edlin. Initially, we heard about their collaboration with Oh La La, a macarons bakery based in London (see image below), but when we did more digging, we had to reach out and learn about the bloody woman and the incredible things she's doing in London. Read about who Gabby is and how she god started in today's spotlight below: 

Gabby, what would others describe you in three words?

Pissed off feminist.

What inspired you to create Bloody Good Period, and why the quirky name?

I signed up to volunteer at an asylum seeker drop in centre in London, where I realised that along with “essentials” like food and clothes, they weren’t giving out period supplies. When I asked why, I was told that they were only given out in an emergency. That’s when the penny dropped. Every single period without protection is an emergency. Would the women have to bleed on the floor to be allowed a measly pad? I looked into it, and found that there was no reliable source of period supplies (and toiletries) for asylum seeker and refugee drop ins. Basically, a drop in might receive a donation of a load of pads, and then nothing the next week.

That’s when I posted a status on Facebook asking friends to send a couple of packs of pads via an Amazon wishlist I set up. I expected maybe about 50 packs, but within weeks I had hundreds and they never stopped coming. I then set up a website, called it Bloody Good Period and the rest is history!

I believe the way to get people to listen to uncomfortable truths is to make them laugh. Bloody Good Period makes people laugh and there’s no euphemism or doubt about what we’re about.


With any given project, we face some difficult roadblocks. Can you tell us a couple of yours and how did you overcome them?

Deciding to stop taking menstrual cups was a big one - we got so many well meaning people suggesting them, but we knew that they were not the right product for us to be giving out to the people we worked with.

We also get a lot of shit from trans exclusionary radical feminists who feel that because we are including trans folk in our message, we are erasing women. There’s room for everyone here. That said we also get shit from misogynist men (and women) who think we’re crude by talking about periods at all. Luckily there’s a block button on twitter. But it’s exhausting, just let us get on with our work, people, and start your own project if you don’t like ours!!


Bloody Good Period has also had some wonderful milestones! What has been your biggest reward as of yet? The collaboration with Oh La La has to be one?!

The Oh La La collab was really fun and Meredith is a brilliant woman to work with. She totally got what we’re about and the macarons were delish.

Speaking at the Women of the World festival in London during the sweep of the year was amazing, as was going on Radio 4 Woman’s Hour to talk about menstrual cups.

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For anyone who wants to get involved with Bloody Good Project, how does one start if monetary donations is not a viable option?

You can also fundraise for us by holding events at work and school! Just drop us a line at to find out more. And of course, spreading the word is free and helps us so much. Follow our channels to hear more about the work we’re doing!

You can also join the Creative Network and help populate our social media with tons of period imagery!

Finally, you can start a  collection, or volunteer with us - everything is on the website or just drop us a line to find out more.


How do you hope Bloody Good Project evolves into?

We’re probably going to take over the world, and ensure everyone has a bloody good period.


To learn more about Bloody Good Period, you can find them on Instagram: @bloodygoodperio, Twitter: @bloodygood__ and on Facebook:

Interview by Chary